Kitshouse Project for Awesome participants are encouraged to challenge others to participate. For example if a group or business is spending 15 minutes per person then they could calculate the total time and challenge another group of business to match them! Also groups and individuals can make challenges based on how many comments or views the video receives. These challenges can range from the silly to the profound. In past years various videos have included people cutting their hair for LOCKS FOR LOVE, running marathons, and making donations. Let your imaginations soar!